Heathcote is situated in a leafy residential area close to the centre of the city of Norwich.

In medieval times, Norwich was one of the greatest cities in England and today as East Anglia’s capital city, it still is – offering a rare blend of historic interest and modern sophistication.

The Home has its own private garden with modern patios. There is ample off the road parking facilities. Norwich has all the amenities of a large city, public library, local parks, theatres, variety of shops, cinemas as well as riverside walks. It is served by excellent road, bus and rail links.



Registered for 29 residents


For residents aged from 65

For the elderly

At a glance


Sylia Ames


19-23 Unthank Road


+44 (0)1603 625 639


+44 (0)1603 625 639



Mum-in-law joined Heathcote in her nineties after suffering strokes and a fractured femur. She also has macular degeneration with very poor sight, she has been happy here and her quality of life, I believe, is the best it can be under her circumstances. I have been visiting a couple of times a week for the last year and I honestly cannot fault this home, the manager and the staff. The care and support the manager and staff give is first class. From supporting her level of independence when mum first arrived, to the total nursing care when she has been very poorly as she is at the moment, it has been exemplary. Communication from the staff is exceptional and I think this and all other aspects of its high standards is down to the manager. Also, I have never heard cross words used to the residents.

Sheila M

19-23 Unthank Road, Norwich, Norfolk, NR2 2PA


Dining is a hugely important factor in many lives, it is more than simply sustenance. Culturally, both food and dining are at the core of our most joyous experiences in life; weddings, festivals, birthdays and holidays to name just a few.

We encourage our residents to invite their loved ones into the home for lunch, dinner and even breakfast so that meal times offer the same opportunities for socialising as they would’ve done throughout each individual’s life.

What is unique about the dining experience we offer here is ‘choice’, which extends beyond simply WHAT you wish to eat, it includes WHERE, WHEN and WHO WITH. Not only do our residents have a superb choice of meals each day but they have the freedom to eat them wherever they like, whenever they like, and with whomever they choose.

We often incorporate food into our activities, providing buffets at parties and BBQs during summer garden parties. We have even hosted ‘Come dine with me’ style evenings in which favourite meals are pitted against one another, diners then voting for their favourite.

Our catering staff are highly skilled and in addition to their knowledge within hospitality they are subject to our programme of care related training, this gives them a broad understanding of the often complex needs of our residents. Our dining team cater for a diverse range of dietary requirements and have experience in tailoring menus to suit every individual’s specific needs.


Regular activities include flower arranging, art and craft sessions, quiz nights and tea parties. As well as fun events in the home, entertainers often come and visit us too. We have recently been visited by the Salvation Army, musicians and local drama students.

As you would expect, special holidays are incorporated into our activity calendar and birthdays are always celebrated with a party and a big slice of cake!

We invite our residents to join in with choosing and planning activities and encourage those moving in with us to continue with their current hobbies and interests.



  • RT @FriendInDeed_: We had a lovely Sing, Rhyme and Move session with our friends at Heathcote, @blackswancare. Residents were playing instr…
  • Our Regional Manager Steven nailed his meal for the staff! Proud does not come close to describing what a wonderful… twitter.com/i/web/status/1…
  • One of our Regional Managers is cooking the staff at Chiswick House dinner to say thank you for their support and f… twitter.com/i/web/status/1…
  • Fantastic to have the Lord Mayor of Kings Lynn attend their Summer Fete celebrating 100 years of the RAF with a 194… twitter.com/i/web/status/1…