Laura joins Regional Management team
09/07/2026
Laura Campbell has joined our Regional Management team. She is stepping up from her Operational Support Manager role to support Chiswick House, Laurel Lodge and The Beeches. We spoke to her about her new role:
BSCG: How long have you worked in care?
Laura: I have been working in care for over 25 years, dipping my toes in all sorts of care, including managing domiciliary services and live in care services. I have also spent time in recruitment and delivered training to new candidates. I’ve been with Black Swan for 3 and a half years, starting as the Operations Support Officer, working alongside the Regional Managers, covering their homes in their absence and supporting the Operations Director.
BSCG: Why do you love working in care?
Laura: I find it rewarding to support people, making a positive difference in their daily lives. I like building relationships with those we care for and helping them maintain their independence, dignity and wellbeing. Knowing that my work can contribute to brightening someone's day or provide comfort during difficult times gives me a real sense of purpose. I also enjoy the variety the role offers and the opportunity to keep learning and developing my skills while working as part of a caring team.
BSCG: If you're not working, what do you like to do?
Laura: I enjoy listening to live music, whether it be an intimate gig in a small venue or a stadium visit or festival. I have 2 beautiful children, who also enjoy live music. We venture outside as much as we can and enjoy swimming.
BSCG: What advice would you give to someone working in care?
Laura: I would advise them to always treat people with kindness, dignity and respect, and to take the time to listen to their needs and preferences. It's important to communicate clearly, follow care plans and safety procedures and never be afraid to ask for help or guidance when unsure. I would also encourage them to keep learning, work well as part of a team, and look after their own wellbeing, because providing good care is easier when you're healthy and supported yourself.
